NEW ID Wins '$3 Million Export Tower' Award: The Rise of Asia's Dominant 'Tech Connector' Controlling 90% of Global K-FAST Market

Four Consecutive Years of Trade Day Honors, 25 Million Monthly Viewing Hours, Triple Revenue Target Declared 36% Shoppable Ad Conversion Rate · Hyundai Platform Integration · 9 AI-Dubbed Channels Set to Launch

NEW ID (CEO June Park), Asia's largest FAST (Free Ad-supported Streaming TV) platform, received the '$3 Million Export Tower' award at the 62nd Trade Day ceremony held at COEX in Seoul on December 4, marking four consecutive years of recognized export performance.

At the ceremony hosted by the Korea International Trade Association under the supervision of the Ministry of Trade, Industry and Energy, NEW ID solidified its status as a global media tech company, having received the '$1 Million Tower' in 2022, the '$2 Million Tower' in 2023, and the Industrial Medal in 2024, followed by this year's '$3 Million Tower.'

Launched in 2019 as the digital platform subsidiary of media group NEW, NEW ID has grown into a dominant player operating approximately 90% of global K-FAST channels in just six years.

The company currently operates over 400 FAST channels worldwide and is the only Korean company to have secured exclusive and priority partnerships with top-tier global platforms including Samsung TV Plus, LG Channels, Pluto TV, Rakuten TV, VIZIO WatchFree, VIDAA TV, and TCL Channel.

25 Million Monthly Viewing Hours, 40 Million Household Reach: "Triple Revenue Target in Short Term"

NEW ID's growth trajectory is clearly demonstrated in numbers. K-FAST channels alone record over 1.5 billion minutes (25 million hours) of viewing time monthly, meaning more than 40 million households worldwide watch NEW ID's K-content each month.

As of October 2025, the company achieved its highest monthly revenue since founding, with annual revenue growth projected to exceed 90% year-over-year.

"We're pleased to be recognized for sustained export performance while building global technology infrastructure, and we're grateful to all partner companies connected through NEW ID solutions," said CEO June Park. "Our short-term goal is to triple our revenue."

Advertising Revolution: 'Shoppable Breaks' Achieve 36% Conversion Rate

NEW ID's most notable innovation is the paradigm shift in CTV (Connected TV) advertising. "We will transform Ad Breaks into Shoppable Breaks," Park explained. "When viewers encounter ads while watching content, we'll provide an integrated commerce experience where QR codes enable immediate purchases."

Real results back this vision. Since commercializing shoppable ads across 48 LG FAST channels in May, NEW ID recorded average purchase conversion rates of 9.87% in May and 9.25% in June—4 to 5 times the domestic online average of 2.06%. Summer seasonal products averaged over 10%, with some popular items reaching a peak conversion rate of 36.54%. Ad completion rates above 85% further demonstrate low user abandonment as a key strength.

"FAST platform advertising demand, diversity, and fill rates have all increased," Park emphasized. "With shoppable content and live content being continuously scheduled, there are growing reasons to seek out FAST." NEW ID plans to leverage its proven commerce conversion results from Korea to pursue global FAST markets through shoppable advertising contracts with international advertising companies.

K-Pop Live & Merchandise Integration: Building a New Fandom Business Model

NEW ID is pursuing a new business model integrating K-pop live streaming events with related merchandising. "We will expand live streaming events like K-pop concerts and combine them with related merchandise sales," Park said. "We'll provide an integrated experience where global fans can purchase MD products while watching concerts in real-time."

This strategy builds a new superfan pipeline extending beyond traditional paid streaming-focused K-content distribution: 'Free FAST → Fandom Building → Live Events/Merchandise → Paid Platform Expansion.'

Hyundai 'Taxi' Platform Integration: Three-Pillar Expansion Across Automotive, TV, and streaming

NEW ID continues expanding partnerships across three major sectors: automotive manufacturers, broadcasters, and global OTT platforms. The most notable achievement is the April 2025 media platform development and operation contract with Hyundai Motor Company, launching 'Hyundai TV Plus'—Hyundai's first proprietary FAST platform.

This platform was first applied to the 2025 Sonata 'Taxi' model released in April. With content curation tailored for taxi operators, users can enjoy 19 broadcast channels with a single touch during rest periods or while the vehicle is stationary. Industry observers expect Hyundai TV Plus to pursue global expansion, with NEW ID handling channel programming and content supply, establishing a foothold in the global in-vehicle media market.

"We're expanding our business based on our proprietary technology and global FAST service infrastructure," Park explained. "We're positioning ourselves as a key partner in in-vehicle entertainment systems, traditional broadcasters' digital transformation, and global OTT platforms' advertising monetization."

Selected as Top Channel Operator for Government's ₩8 Billion 'AI Dubbing' Project: World's First AI-Dubbed K-Movie Channel Launch

In August, NEW ID was selected as the top channel operating company in the Ministry of Science and ICT's ₩8 billion 'AI Dubbing Specialized K-FAST Expansion Support Project.' Among six selected consortiums, the NEW ID-led consortium handles AI dubbing of over 520 hours of content and operates 9 FAST channels—the largest share at 37% of the total project (1,400 hours of dubbing, 20 channels).

NEW ID will provide English and Spanish AI-dubbed content through 1 premium channel (over 200 hours of dubbed content) and 8 flagship channels (over 40 hours each). Participating companies include CJ ENM, KT ENA, KT Studio Genie, ANNEW, and Studio ANNEW.

At the 'K-FAST Global Showcase' held at the Harvard Club in New York on November 14 (local time), CEO Park announced plans to launch the world's first AI-dubbed Korean film specialty FAST channel, drawing significant attention. Through the 'NEW KMOVIES' channel, premium K-movies including the 'Along with the Gods' series starring Ma Dong-seok and Lee Jung-jae, and 'The Attorney' starring Song Kang-ho will be available in English and Spanish.

Twenty K-channels comprising approximately 4,400 titles including 1,400 hours of AI-dubbed content are being sequentially broadcast through Samsung TV Plus and LG Channels across more than 20 countries in North America, Latin America, and Europe starting late November.

"Dubbing is a key element in increasing monetization," Park said. "Thanks to Korean government support, we can now offer 9 premium content FAST channels in complete English and Spanish versions."

"A Tech Bridge Connecting Asia to the World": Beyond Content Distributor to 'Tech Connector'

NEW ID's corporate identity is defined not as a simple content distributor but as a 'Tech Connector.' "Our goal has always been to become a technology bridge connecting Asia to the world," Park emphasized. "Our value lies not in the content itself, but in the technology infrastructure and solutions that enable content to move globally."

While 'NEW ID' stands for 'New Identifying Digital Contents and Platform,' Park said, "We now hope the market recognizes us simply as 'NEW ID' as a proper noun. Redefining the rapidly changing digital content and platform industry is our mission."

Park also explained, "Expansion was essential to reach global audiences. This required a stable global distribution network, and we have already built it."

FAST Market Surpasses Disney+, Tubi Achieves First Profit: Structural Transformation Accelerates

Behind NEW ID's growth lies the explosive expansion of the global FAST market. According to Nielsen, FAST channels now account for 6.8% of total TV viewing, emerging as a new core pillar of the advertising market. In Nielsen's combined viewing share, FAST platforms (Roku Channel and Tubi combined) reached 5%, surpassing Disney+.

Particularly noteworthy is Fox's free streaming platform Tubi achieving its first quarterly profit in October 2025 since founding—reached earlier than expected and cited as definitive proof of the FAST model's sustainability. Tubi's revenue increased 27% year-over-year while viewing time grew 18%. In June 2025, Tubi became the first in the FAST industry to surpass 100 million monthly active users (MAU).

According to Omdia, global FAST advertising revenue is projected to grow from $5.8 billion in 2025 to $10.6 billion by 2030. The Korean FAST market is recording the highest growth rate in Northeast Asia (25% CAGR), expected to reach ₩1.1 trillion by 2028.

Maria Rua Aguete, Senior Consultant at Omdia, emphasized, "To succeed in the global market, you must have Korean content."

'Entertainment tech' Is the Next Hallyu: Government's 'K-FAST Alliance' Expands to 68 Companies

The industry views FAST as a new channel for global K-content expansion. The Korean government launched the 'Global K-FAST Alliance' in April 2025 to nurture FAST as the center of K-culture platforms.

Major companies including Samsung Electronics, LG Electronics, the three terrestrial broadcasters, CJ ENM, JTBC, KT, SK Broadband, and LG U+ are participating, expanding from 22 to over 40 companies within two months of launch. NEW ID is a core member of this alliance.

The Ministry of Science and ICT stated, "The launch of the Global K-FAST Alliance is the first step toward expanding Korea-led FAST ecosystem worldwide by combining our world-class capabilities in TV manufacturing, media content, and AI technology."

Distinguished Professor Samseog Ko of Dongguk University (member of the Presidential AI Committee, former Standing Commissioner of the Korea Communications Commission) proposed, "The next Hallyu depends on 'EnterTech'—the combination of entertainment and technology.

The key direction is placing K-content at the center of next-generation media infrastructure by weaving together FAST, OTA, AI-based personalization, and global fandom business."

CEO June Park expressed his vision: "We will continue qualitative and quantitative growth by enhancing the viewing experience of Korean content and expanding advertising business. NEW ID will become the standard for technology infrastructure connecting Asian content to the world."

[NEW ID Key Achievements]

Awards & Recognition

• 62nd Trade Day '$3 Million Export Tower' Award (December 4, 2025)
• Four consecutive years of Trade Day honors (2022 $1M Tower → 2023 $2M Tower → 2024 Industrial Medal → 2025 $3M Tower

NEW ID's Trade Day Award History (2022-2025)

NEW ID Key Performance Indicators (2025)

Market Dominance

• 90% of global K-FAST channels operated
• Over 400 FAST channels operated
• 1.5 billion minutes (25 million hours) monthly viewing
• Over 40 million household reach

Financial Performance

• Record monthly revenue since founding (October 2025)
• Over 90% annual revenue growth projected
• Short-term triple revenue target

Technology Innovation

• Peak shoppable ad conversion rate of 36.54% (average 9-10%, 4-5x online average)
• Ad completion rate over 85%
• Selected as top operator (9 channels) for government AI dubbing project
• 520 hours of AI-dubbed content produced

Global K-Content Phenomenon – Love Proven by Data

Netflix Global Korean Content Statistics (2023H1-2025H1)

Source: Omdia Netflix Global Content Analysis

2026 Goals – 3x Revenue Growth, Global TOP5 Entry, NEW ID's 2026 Core Objectives

Partnership Expansion

• Hyundai Motor 'Hyundai TV Plus' development & operation (2025 Sonata Taxi integration)
• Exclusive partnerships with Samsung TV Plus, LG Channels, VIZIO, TCL, and other global top-tier platforms
• Sequential AI-dubbed channel broadcast across 20+ countries (from late November)