As the convergence of mobility, artificial intelligence (AI), and augmented reality (AR) accelerates, AnyRactive’s ARAD (Mobility Augmented Reality ADvertisement Platform) is emerging as an industry trailblazer. ARAD is an advanced AR advertising platform designed for a range of mobility environments—including personal vehicles, ride-hailing, shared mobility, and even L3+ autonomous and robo-taxi scenarios.

The platform transforms the in-vehicle experience through AI-powered interaction, immersive media displays, and real-time AR advertising. Passengers can enjoy entertainment such as movies and games, while benefiting from human-centric visualization, depth segmentation, and interactive navigation through AR technology. AnyRactive believes that ARAD is not just about advertising—it is about redefining how riders engage with vehicles and content in a fully autonomous future.

To accelerate global market expansion and cross-border partnerships, ARAD will be featured at the 2025 K-Digital@Japan IR Day in Tokyo—a pivotal event connecting Korea’s top technology innovators with Japanese and global partners.

Anyractive Co., Ltd.

Anyractive is a cutting-edge mobility technology company developing Augmented Reality (AR) platforms and interactive solutions for vehicles, robotaxis, and shared mobility services.

• Headquarters: Seoul Forest IT Valley, Seoul, Korea
• Key Partners: Hyundai Mobis, Hyundai Motor Group, global tech firms
• Website: anyractive.com
• Contact: +82-10-5793-7177 | sung@anyractive.com

2. Main Business & Technologies

ARAD (Augmented Reality Advertisement Platform)

• Delivers in-vehicle media displays and location-based AR advertising/interactivity
• Supports L3+ self-driving vehicles, robotaxis, and shared mobility
• Enables immersive entertainment (movies, games) and real-time AR ads on large vehicle screens
• Provides real-world spatial AR (e.g., virtual billboards, branded pop-ups, contextual AR experiences for passengers)

Key Solutions & Services

• Future mobility R&D: Next-gen vehicle UI/UX and cockpit innovation
• Mobility AI Interaction: Intuitive in-car control via gestures and voice recognition
• In-vehicle media displays: Advanced transparent/large-format screens for entertainment
• Human-centric visualization lighting: Emotionally adaptive interior lighting
• Mobility AR Engine: Real-time spatial recognition, segmentation, and depth sensing
• Interactive AR commercial services: Real-time ad placement and smart commerce

3. Global Experience & Competitiveness

• CES Showcase: Featured for 5 consecutive years in partnership with Hyundai Mobis & Hyundai Motor Group
• Patents: Filed in Korea, Japan, USA, China, Germany (core AR and mobility technology)
• Global Partnerships: Google Cloud AI project participant, collaborations with overseas automakers and commercial platforms
• Market Deployment: Launching AR-based commerce and virtual billboard trading services in Korea, Japan, and the US from 2025

4. Vision & Growth Strategy

• Slogan: “Enhancing every journey with immersive digital experiences.”
• Building a next-generation interactive advertising and entertainment ecosystem for autonomous vehicles
• Fusing generative AI and real-time AR to create unique in-car content and commerce
• Expanding into smart mobility commerce (e.g., mobile billboards, travel info, instant entertainment)

5. Key Hashtags

#Mobility #AugmentedReality #VehicleDisplay #ARCommerce #InVehicleEntertainment

Meet ARAD and Korea’s Next-Gen Startups at K-Digital@Japan IR Day

Hosted by the Ministry of Science and ICT, NIPA, and Gravity Ventures, this event gathers 20 leading Korean startups—including ARAD—at the Tokyo Prince Hotel on August 27th. The program includes:

IR pitches from 20 innovative startups

Networking Lunch

1:1 Deep Dive Meetings with founders and key stakeholders

By attending, participants will:

Discover ARAD’s forward-thinking mobility solutions and other cutting-edge startup innovations

Build direct relationships with entrepreneurs and venture partners

Engage in real conversations about collaboration, investment, and technology transfer—with tangible outcomes possible on-site

The event is designed for meaningful face-to-face business development, fostering new international opportunities across mobility, media, and tech.

[Invitation] 2025 K-Digital@Japan IR Day

Dear Friend and Partner,Gravity Ventures is currently organizing a Japan expansion program for Korea startups with the Korea government, specifically the Ministry of Science and ICT&the National IT Industry Promotion Agency (NIPA) We would like to extend a warm invitation to you to attend < 2025…

Google Docs

Event Details

Date: August 27th, 2025 (Wednesday)

Venue: Tokyo Prince Hotel / Ho-O-No-Ma (Main Hall)
 (3-3-1 Shibakoen, Minato-ku, Tokyo)

Schedule:
 10:00–12:00 – Startup IR Presentations
 12:00–13:30 – Networking Lunch
 13:30–17:30 – 1:1 Deep Dive Meetings

Startup Directory & Contact Information

For more information on participating companies and to prepare in advance:

K-Digital@Japan – 20 Startup Directory Book:
https://drive.google.com/file/d/1Lz3FKSDG-XfXl6TS_DdVGI9PkRFghfEp/view

ARAD Partnership Contact:
 Website: anyractive.com
 Phone: +82-10-5793-7177
 Email: sung@anyractive.com

Summary:
ARAD’s participation at the 2025 K-Digital@Japan IR Day marks a significant step in connecting Korean mobility and AR innovation with Japan's industry leaders and global investors. This event is a must-attend for anyone seeking to witness the future of mobility—and meet the trailblazers like ARAD who are shaping it.

We look forward to meeting you onsite in Tokyo!