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Generative AI in Film & TV Production: Where Hollywood Really Stands
Hollywood studios are rolling out AI first in low‑risk support roles, while holding back high‑risk uses like final‑pixel shots and synthetic actors until the legal and labor rules settle
할리우드 제작 공정별 AI 도입 지도: 아직은 신중
2023년 파업 이후 할리우드. 사전·후반제작의 저위험 공정(프리비즈, 스크립트 분석, 더빙)부터 AI를 빠르게 표준화하면서도, 최종 픽셀과 합성 배우처럼 법적·노동 리스크가 큰 영역은 극도로 제한적으로만 시도
South Korea Eyes New Funding Model for K-Content Creator Growth
A new wave of public and private investment is reshaping how South Korea backs creators, as policymakers and industry leaders race to build a more durable K-content economy.
Korea Accelerates AI Broadcasting Innovation Across Media in 2026
South Korea’s broadcasters, policymakers, and journalists are pushing AI from pilot projects into the core of media production, distribution, and public-service news in 2026.
Korea's Broadcasters Push AI Innovation as Global Media Race Heats
South Korea's broadcasters are moving aggressively into AI in 2026, turning media innovation into a new front in the country's global content strategy.
![[NewFronts 2026]How Media Buyers Are Responding to Platform Pitches — AI, Commerce, and Data Alliances Reshape the Digital Ad Ecosystem](https://cdn.media.bluedot.so/bluedot.kentertechhub/2026/03/y5i9mm_202603291149.png)
[NewFronts 2026]How Media Buyers Are Responding to Platform Pitches — AI, Commerce, and Data Alliances Reshape the Digital Ad Ecosystem
At NewFronts 2026, commerce integration took center stage as Meta, Google, Samsung and Walmart used generative AI, full‑stack AI ad platforms, shoppable CTV and first‑party purchase data to make “see it, buy it” CTV the new norm.
![[뉴프론츠 2026]AI·커머스·데이터 동맹으로 재편되는 디지털 광고 생태계](https://cdn.media.bluedot.so/bluedot.kentertechhub/2026/03/kfynr9_202603290634.png)
[뉴프론츠 2026]AI·커머스·데이터 동맹으로 재편되는 디지털 광고 생태계
뉴프론츠 2026에서 커머스 통합이 핵심 화두로 부상. Meta·Google·Samsung·Walmart가 생성형 AI, 풀스택 AI 광고, 쇼퍼블 CTV, 퍼스트파티 구매 데이터를 앞세워 ‘보고 바로 사는’ CTV 표준 경쟁에 나서
Korea's AI Broadcasting Push Gains Speed in 2026 Global Media Race
South Korea is turning 2026 into a proving ground for AI-powered broadcasting, newsroom modernization, and globally scalable media technology.
Netflix 2026 Korea Slate Raises Stakes in Global OTT Competition
Netflix’s expanded 2026 Korean lineup signals a sharper battle for subscriber loyalty, talent and global attention across the OTT market.
Samsung and Amazon DSP Team Up toTurn Your TV Remote Into a Buy Button
Samsung’s integration with Amazon transforms TV from a passive viewing medium into a real-time commerce channel, enabling seamless “watch-to-buy” behavior while fundamentally reshaping advertising measurement, budget allocation, and content monetization across the CTV ecosystem.
삼성, 아마존 DSP와 손잡고 TV 리모컨으로 쇼핑한다
삼성, 광고주 설명회 뉴프런츠 진행. 삼성 TV 플러스는 아마존 DSP·AI·인터랙티브 기술을 결합해 CTV를 브랜드 인지부터 구매 전환까지 한 번에 가능한 풀퍼널 쇼퍼블 TV 플랫폼으로 진화
"변명의 여지 없는 조작" — 닐슨 게이지 보고서 지연, 미국 TV 업계 발칵
닐슨 2월 ‘더 게이지’ 발표를 보류해, 전통 TV 시청 증가·스트리밍 점유율 하락 수치를 숨기려 했다는 조작 논란이 미국 TV·광고 시장 전반으로 확산
