At the ASTEEDA Executive Salon 2026 session 'Media and Entertainment in the AI Era and Korea–Japan Co-evolution,' Lotte Holdings, Samseog Ko, and ESTsoft share one stage | Ko: 'Turn zero-sum into plus-sum — a world where everyone thrives together'; the asymmetry of strengths — chips and foundation models to Korea, applications to Japan — is where cooperation begins

JOYFUL Labs as the official Korean partner overseeing Korean company recruitment.

The June 12 session 'Media and Entertainment in the AI Era and Korea–Japan Co-evolution' at the Nozawa Onsen public hall stage. From left: moderator Han Jung, CEO of K-EnterTech Hub; Jung Sang-won, CEO of ESTsoft; Professor Sam-seog Ko of Dongguk University; and Lotte Holdings CEO Genichi Tamatsuka. (Photo: K-EnterTech Hub)