The 73rd Cannes Lions runs June 22–26 — Meta Beach and the Creator Sandbox put a human-plus-AI playbook front and center
Cannes Lions 2026. Global brand activations line the area around the Croisette. (Photo: on-site)
As AI Floods Content, the Differentiator Is People: Meta Sets Its ‘Creators + AI’ Formula at Cannes Lions
At Cannes Lions 2026 (June 22–26), Meta uses Meta Beach and its Creator Sandbox to advance a single formula for advertising — creators drive the performance, and AI scales their authenticity.
