On the ground at Tokyo Dream Park — the ‘non-broadcast revenue’ TV Asahi built into a nine-story building, and the homework for K-content
Midsummer Tokyo, a rooftop with the bay in view. As Doraemon steps onto the stage, hundreds of people raise their phones at once. It looks like a one-off crowd-pleaser, but the scene signals where the weight of Japan's broadcast industry is shifting.
Japan's terrestrial broadcasters are moving the axis of their business off the airwaves. As broadcast advertising declines structurally, they are turning their own IP into floor-space revenue. The clearest example is Tokyo Dream Park (TOKYO DREAM PARK), the nine-story complex TV Asahi brought to full operation on 12 June in Ariake.