Local-news collapse and creator-economy diffusion have produced the era of candidate-owned channels

Potential 2028 U.S. presidential candidates are operating less like party-bound politicians and more like one-person media companies. The shift rests on two structural changes pulling in the same direction: the rapid collapse of America's local-news ecosystem, which has cut off the external coverage candidates once relied on, and the spread of creator-economy infrastructure that now lets anyone build a community on a platform. With both forces converging, candidates have begun running content production lines under their own names.

후보가 곧 채널이 된다 — 2028 미국 대선이 그리는 정치-미디어 융합 지형
지역 뉴스 붕괴와 크리에이터 경제 확산. 정치인이 ‘보도 대상’이 아니라 자기 채널을 직접 운영하는 미디어 회사처럼 움직이는 시대가 열리고 있음