Global media analytics leader Parrot Analytics to open a regional office in Doha, embedding data-driven decision-making into Qatar’s national film investment strategy and supporting the media industry across the wider MENA region.

Doha positions itself as regional leader in entertainment analytics with groundbreaking deal

Media City Qatar's Film Committee has entered into a strategic partnership with Parrot Analytics, the global entertainment analytics leader, marking a significant milestone for the Middle East and North Africa's content industry. The collaboration establishes Qatar as the first country in the MENA region to implement an end-to-end data-driven film financing strategy.

As part of the agreement, Parrot Analytics will open a regional commercial office in Doha, providing localized support for media clients across the Gulf and broader Middle East market. The office will serve as a hub for streaming platforms, broadcasters, production companies, and film commissions seeking to leverage global best-practice analytics for both local and international projects.

Transforming Content Investment Decisions

Under the partnership framework, the Film Committee will integrate Parrot Analytics' predictive analytics platform into its entire investment workflow—from content selection and development to marketing strategies. Filmmakers and producers receiving funding from the Committee will gain access to advanced audience analytics and concept testing tools, enabling more informed decisions on script valuation, genre selection, casting, and distribution planning.

"This initiative positions Qatar as the region's first 'end-to-end Parrot Analytics powered' film investor," the announcement stated, highlighting the country's broader ambition to become a hub for storytelling and cultural innovation.

Riding the Arabic Content Wave

The timing of this partnership coincides with unprecedented global interest in Arabic-language content. According to Parrot Analytics data, global demand for Arabic-language programming has surged more than 13-fold since 2020, representing one of the fastest-growing content markets worldwide.

The analytics firm's research indicates that original Arabic stories have the potential to catalyze the MENA entertainment industry's growth trajectory, similar to breakthrough moments experienced by other emerging markets. As international audiences increasingly embrace culturally authentic content from the region, streaming platforms and investors are responding with heightened interest and capital allocation.

Elite Company

The Film Committee joins an impressive roster of Parrot Analytics clients that includes major studios such as Disney, Amazon Prime Video, Warner Bros. Discovery, and Sony Pictures. The platform also serves technology giants including Samsung, Google, and Comcast, as well as regional broadcasters like MBC Group, OSN Group, and Asharq Network.

Government film agencies worldwide—including the Canadian Media Fund, British Film Institute, and Spain Trade and Investment—have similarly adopted the analytics platform, alongside academic institutions such as Harvard, UCLA, and Duke University.

Building Qatar's Creative Economy

The partnership reflects Qatar's systematic approach to developing its creative industries infrastructure. Under the leadership of Film Committee Chairman H.E. Hassan Al Thawadi, the initiative works in coordination with the Doha Film Institute and national cultural entities to attract international productions while nurturing local talent.

By combining data-driven investment strategies with the region's growing content appetite, Qatar is positioning itself not merely as a filming location, but as an intelligent capital source for content creators seeking to reach global audiences with authentic Middle Eastern narratives.

About the Film Committee at Media City Qatar:

The Film Committee was established to position Qatar as a leading destination for global film production, co-financing, and creative collaboration. Under the leadership of the Film Committee Chairman, H.E. Hassan Al Thawadi, the Committee supports the development of a world-class film ecosystem through strategic partnerships, incentives, and infrastructure investments. Working alongside the Doha Film Institute, Media City Qatar, and national cultural entities, the Film Committee seeks to foster a thriving creative economy, attract international productions, and amplify Qatar’s voice on the world stage of cinema and storytelling. For more information contact: media@filmcomittee.qa

About Parrot Analytics

Parrot Analytics is the leader in global media & entertainment analytics – powering leading studios, streaming services, networks, production companies, talent agencies, entertainment law firms, game studios, sports leagues, film funds and government agencies to make smarter decisions in today’s attention economy.

The company values content, talent, IP and sports by measuring over 2 billion audiences globally. By providing the industry’s leading AI-powered analytics solutions, Parrot Analytics solves the industry’s most existential questions: from measuring content revenue on streaming services and forecasting box office success, to valuing sports, IP and talent rights. For more information about Parrot Analytics, see: www.parrotanalytics.com.