One year after launching NAS, measurement unlocks have rebuilt trust — and opened wallets
Netflix has fundamentally changed the economics of its advertising business. Less than a year after replacing Microsoft’s ad technology with its own in-house platform — Netflix Ads Suite, or NAS — advertiser spending on the streaming service has doubled in some cases, and previously reluctant brands are buying in for the first time. The catalyst, executives across multiple agencies agree, is deceptively simple: for the first time, the measurement actually works.