The Era of 'Re-Cord Cutting': Consumers Abandon Paid Streaming

"From $6.99 to $18.99: How Streaming's Broken Promise Is Driving Viewers Back to Free TV"

Jung Han 12월 24, 2025 8 min read분 읽기

The Era of 'Re-Cord Cutting': Consumers Abandon Paid Streaming

Ditched Cable for Netflix, Now Netflix Costs as Much as Cable — Viewers Flee to Free Streaming

Consumers who once cut the cord on cable TV and migrated to streaming are now cutting ties with paid streaming services altogether. Exhausted by successive price hikes from major platforms, viewers are flocking en masse to free ad-supported streaming TV (FAST) — a phenomenon now being called "Re-Cord Cutting."

According to a recent analysis by U.S. media outlet Axios, the lowest-priced ad-free tiers of major streaming services have increased by an average of $6.69 since launch. Industry insiders are calling this trend "Streaming Inflation."

The Era of 'Re-Cord Cutting': Consumers Abandon Paid Streaming

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