NBC's multi-platform broadcast proves premium live sports can thrive behind a paywall — even without free streaming
NBC's presentation of Super Bowl LX on Sunday, February 8, attracted an estimated 124.9 million viewers, making it the second most-watched Super Bowl in history, according to Nielsen. The game, which saw the Seattle Seahawks dominate the New England Patriots 29-13, was simulcast across five platforms: NBC broadcast, Telemundo, NBC Sports Digital, NFL+, and NBCUniversal's streaming service Peacock.
The multi-platform distribution strategy — spanning traditional broadcast, Spanish-language television, digital platforms, and paid streaming — proved instrumental in assembling a massive audience that fell just short of last year's record.