Streaming displaced cable, but the overall market hasn't grown — no fix without re-bundling
The growth engine of the global video market has stalled. Streaming dismantled the cable era, but nothing has filled the void it left behind.
The pandemic consumption boom is over, ad-supported revenues are merely redistributing dollars away from linear TV rather than expanding the total pool, and streaming giants remain too focused on competing with each other to cooperate. Without a structural reset — most likely through re-bundling — the video industry's prolonged stagnation looks set to continue, according to a sobering new analysis from MoffettNathanson.