Tubi signs a non-exclusive, ad-revenue-sharing deal with SiriusXM—a different path from Netflix’s exclusivity—as the lines between formats blur
Free, ad-supported streaming (FAST/AVOD) is rewriting its own content menu.
Once built on libraries of films, dramas and unscripted shows, the free-streaming camp is now rapidly embracing new formats such as creator video and video podcasts—shifting from its early days of imitating cable channels into a multi-format platform. The latest sign is Fox-owned Tubi's decision to bring SiriusXM's video podcasts onto its service.