Disney readies a July beta for AI-made TV ads; Fox unveils what it calls the industry’s first end-to-end agentic ad platform

At a glance

•  Media companies move to automate advertising end to end — from creation to trading

•  Disney: a July beta of an AI-generated TV ad tool (Business Insider exclusive)

•  Fox: an “end-to-end agentic ad platform” where buy- and sell-side AI agents transact

•  The market’s direction is “agentic” — AI managing the whole campaign lifecycle

•  Governance is the gating factor: up to a 97% error rate without it, plus “AI slop” backlash

•  Korea: production- and trading-automation pressure on FAST/CTV operators; a “tool supplier” opening for EnterTech firms

Media companies have begun a race to automate advertising end to end with AI — from how ads are made to how they are bought and sold. Disney is preparing a July beta of a tool that uses AI to generate TV commercials, while Fox has unveiled what it calls the industry’s first end-to-end agentic advertising platform, in which AI agents transact with one another. Both ends of the ad value chain — creative generation and automated trading — are being automated at once.