On the ground at the ASTEEDA Executive Salon 2026 — listed sports club Ryukyu Asteeda's 'Trust Protocol,' and Session 2 on a Korea–Japan 'Co-evolution EnterTech Hub'

June 11–13, 2026, Nozawa Onsen Village, Nagano, Japan | reporting from Nozawa Onsen

The gymnasium of the Nozawa Onsen public hall on the afternoon of June 11: a panel discussion under way before a stage backdrop painted with Okinawan seas and flowers

One o'clock in the afternoon, June 11, in the gymnasium of the public hall in Nozawa Onsen Village, Nagano Prefecture.

Beneath a steel-truss roof with the basketball hoops folded away, hundreds of Korean and Japanese executives sat on folding chairs facing a stage whose backdrop was painted with Okinawan coral reefs and hibiscus: 'ASTEEDA Executive Salon in Nozawa Onsen Village.'

ASTEEDA Executive Salon 2026 — Where Trust Connects the World
초청으로만 연결되는 프리미엄 Executive Trust Network. 일본 최고급 경영인 커뮤니티 ASTEEDA Executive Salon이 2026년 6월 한국의 리더를 공식 초대합니다.
ASTEEDA Executive SalonRYUKYU ASTEEDA Sports Club Co., Ltd. | JOYFUL Labs.

A professional table tennis club from Okinawa had turned the gymnasium of a post-ski-season hot-spring village into a stage for Korea–Japan business. Food stalls stood at the first-floor entrance; red lanyards hung from every neck. From start to finish, nothing about the scene resembled a convention center.

The host is Ryukyu Asteeda Sports Club, the Japanese T.League table tennis franchise that became the first professional sports club in Japan to go public. The club's invitation-only executive community, the ASTEEDA Executive Salon, opened its first Global Track this year and officially invited Korean business leaders.