Madison and Wall now puts 2026 global ad revenue growth at 11%, up from the 6.6% it forecast last December, before a slowdown to 7% in 2027 and 5% by 2030
Madison and Wall (매디슨앤월) put global ad revenue growth for 2026 at 11%, the same rate as 2025. The firm’s December forecast for this year was 6.6%. Axios (악시오스) reported the projection on Sept. 8, describing a global ad market expanding at near-record rates.