Beacon Theatre upfront stages Oprah, the Kelces and LeBron under a single Amazon DSP umbrella · Wondery breakup signals shift to a '360-degree franchise' model · Authenticated reach of 90% U.S. households and 300 million monthly ad-supported consumers anchor the pitch
Amazon used its third annual upfront to formalize a strategy years in the making: turning creator-led video podcasts into the next category of premium TV inventory.
The presentation, held at New York's Beacon Theatre on May 11 at 6:30 p.m. ET, had been pre-announced at CES 2026, where Amazon Ads laid out a lineup spanning Prime Video, Prime Sports, Amazon MGM Studios, Twitch, Wondery and Amazon Music, and previewed a pitch built around authenticated reach, first-party signals and AI-powered advertising tools that simplify full-funnel campaigns.