MEDIA & PLATFORMS | CABLE NEWS
As pay-TV penetration breaks below 50% and M&A prunes the dial, Fox News, MS NOW and CNN spend linear cash on streaming, memberships and podcasts — with the same force now bearing on Korea’s JTBC and YTN
Cable news’ “big three” — Fox News, MS NOW and CNN — are not waiting for cord-cutting to burn the industry down. They are using the cash and audience loyalty their linear channels still generate to build businesses beyond the traditional bundle: streaming, memberships, podcasts, digital publishing and live events. The move is less a choice than a response to the upheaval facing linear TV.