Former Xbox strategy head Jennifer Creegan starts Sept. 7 as Head of Marketing Technology and Operations under CMBO Asad Ayaz — a new cross-division data role following the January marketing merger and April cuts of 1,000 jobs
The Walt Disney Company has appointed Jennifer Creegan as Head of Marketing Technology and Operations. Disney announced the hire on Thursday, Sept. 3. The position is newly created. Creegan starts Sept. 7 and reports to Asad Ayaz, Chief Marketing and Brand Officer of The Walt Disney Company.
The role grew out of the enterprise marketing organization Disney launched in January. The company pulled marketing functions that had been split across film and television, streaming, sports, parks and experiences, games, and consumer products under Ayaz, and Creegan's position sits on that organization's leadership team. The position was first announced earlier this year and is now filled for the first time. Disney said in its announcement that the role "marks another step in the evolution of Disney's global marketing organization" and reflects its continued focus on a more connected fan experience.