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Apple TV wins 28 awards as Big Tech captures 45% of the total and expands into sports and awards-show rights
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Apple TV takes the platform lead with 28 wins
Apple TV won 28 program-category awards at the 78th Primetime Emmys, held September 14 at the Peacock Theater in Los Angeles. HBO and HBO Max followed with 21, Netflix with 16 and Amazon Prime Video with 10. Apple separately announced 29 wins because its total included one advertising award; 28 is the comparable figure used in platform tallies.