A 2 trillion won ($1.4B) decade-long investment and a 500 billion won revenue target — expanding content, data, and commerce around a trust asset

EUGENE Group, a Korean conglomerate built on construction materials and finance, has formally declared media its next core business, pledging more than 2 trillion won (about $1.4 billion) in investment over the next decade and targeting more than 500 billion won in media revenue within five years.

유진그룹의 미디어 승부수, 디즈니·파라마운트와 같은 문법으로 움직인다
유진그룹, 10년간 2조원을 투입해 YTN과 스튜디오 유지니아, 미국 지상파 K82 파일럿 등을 축으로 ‘신뢰’를 핵심 자산화. 이를 콘텐츠·데이터·커머스·글로벌 유통으로 확장하는 디즈니·파라마운트식 미디어 재편 전략에 본격 착수
K-EnterTech HubJung Han

The move comes as shrinking broadcast advertising squeezes Korea’s domestic media market — but set against where the global media industry is heading, it reads differently. Facing streaming-driven restructuring and contracting ad markets, global media groups are redefining their strongest asset — whether IP or brand — and rebuilding adjacent businesses around it. Disney is extending its IP into parks, experiences, and commerce; Paramount is absorbing Warner Bros. Discovery for scale. EUGENE Group is working from the same playbook, and has chosen trust as its axis.