K-ENTERTECH HUB ANALYSIS
Streaming renewals fell to 75 titles as K-drama suppliers faced a market with fewer openings for first seasons
The U.S. television business is ordering fewer new shows and keeping a larger share of proven titles. The September report by Luminate Intelligence media analyst Tyler Aquilina put the 2025 scripted renewal rate at 75% for broadcast networks, 68% for cable and 49% across the eight largest subscription streaming services. Broadcast and cable lifted their renewal rates after cutting new scripted launches. Streaming stayed near 50%, but fewer titles entered the pool and the number renewed declined.[1, p. 5][2]