FEATURE | K-EnterTech Global Summit 2026 · Keynote by Prof. Ko Sam-seog (Dongguk University)
Korea Completes the EGOT, but Hallyu's Next 30 Years Hinge on "Co-Evolution" with AI
Prof. Ko Sam-seog: K-content revenue hits 157 trillion won and USD 14.18 billion in exports; Korea ranks #1 worldwide for SVOD local originals — yet negative perception agreement rises from 30.7% to 37.5% in five years and "#SEAbling" boycotts emerge across Southeast Asia. The first real-world test of the co-evolution model launches in September with K-Channel 82 on Sinclair's ATSC 3.0 network.