Hasbro Launches AI Character Studio ‘Sixth Wall’ — Licensing ‘Authorized Originals’ Instead of Chasing Knockoffs

‘Behavioral Licensing’ and CharacterOS govern a character’s personality and voice — 12 characters, including Optimus Prime, in real voice-actor performances

Hasbro launched Sixth Wall, a dedicated AI studio that lets outside companies license its characters for AI-powered experiences, on June 3 (U.S. time). The company is leading with a new category it calls Behavioral Licensing, which trades not in how a character looks but in how it speaks and behaves.

해즈브로, ‘행동 라이선싱’으로 AI 캐릭터 시대 연다

글로벌 1위 완구회사. 해즈브로 식스 월 AI 스튜디오를 통해 캐릭터OS 기반 ‘행동 라이선싱’을 도입. 정품 AI 캐릭터와 성우 보상 구조를 패키지로 제공하며 캐릭터 비즈니스 룰의 전환을 예고

K-EnterTech HubJung Han