A Strategic Report on FAST, Connected TV and the Global Distribution of Korean Content

About the Report

This is the English-language edition of the K-FAST research report originally authored and published by the Korea Broadcast Advertising Corporation (KOBACO).

Free Ad-supported Streaming Television (FAST) is emerging as a major global distribution channel for content. With Samsung TV Plus and LG Channels operating across international smart TV markets, Korea holds a unique advantage in building an export-oriented FAST ecosystem.

This report examines FAST markets in North America, Europe, Asia-Pacific and Latin America. It also analyzes leading platforms and media-tech companies, including Samsung TV Plus, LG Channels, Tubi, Pluto TV, The Roku Channel, NEW ID, Amagi and Wurl.

Based on interviews with 15 industry, technology, policy and academic stakeholders, the report identifies key challenges and proposes strategies for strengthening the global distribution of Korean content through K-FAST.

Key Topics

• Global FAST market size and growth outlook
• Regional analysis of North America, Europe, Asia-Pacific and Latin America
• Business models of leading FAST platforms
• Strategies of global media-tech companies
• K-content localization and international distribution
• Content rights, clean masters and metadata standards
• FAST advertising, data and commerce models
• Policy recommendations for developing the K-FAST ecosystem
• Opportunities for cooperation between government and industry

Table of Contents

1. Research Background and Objectives
2. FAST Concepts and Ecosystem Structure
3. Domestic and International FAST Market Overview
4. Leading FAST Platforms and Media-Tech Companies
5. Interviews with FAST Ecosystem Stakeholders
6. Strategies for Activating the K-FAST Ecosystem
7. Policy Implications and Future Priorities

Recommended For

• Broadcasters, publishers and news organizations exploring FAST channels
• Content studios and distributors seeking global K-content opportunities
• Smart TV, OTT and connected TV companies
• Advertising, ad-tech and media-tech professionals
• Corporate strategy and international business teams
• Media policymakers and industry researchers
• Investors evaluating emerging streaming and media markets

Report Information

• Language: English
• Length: 75 pages
• Published: August 2026
• Publisher: Korea Broadcast Advertising Corporation (KOBACO)
• Format: Digital PDF
• Topics: FAST, CTV, K-content, media technology, advertising and policy

A practical industry and policy reference for understanding the global FAST ecosystem and the next stage of K-content distribution.