While social video viewership increased in October in the lead-up to the U.S. presidential election, Fox News was particularly popular among women, according to the study.

According to social audience data research firm Tubular Labs, the number of unique U.S. female viewers of cable TV news (U.S. female viewers, Facebook and YouTube as a whole) grew 31% month-over-month, the highest in the past year.

미국 대통령 선거를 앞뒀던 10월 소셜 비디오 시청자 수가 증가한 반면, 폭스 뉴스가 특히 여성 사이에서 큰 인기를 끌었던 것으로 조사됐다.