MEDIA INDUSTRY ANALYSIS

The Death of the RSN, The Dawn of a New MLB Era

The Collapse of America's Regional Sports Networks and the Rise of MLB's Direct-to-Consumer Streaming Age

In February 2026, an era in American sports broadcasting came to an end. FanDuel Sports Network, which once carried local game broadcasts for 29 professional sports teams and served as a cornerstone of the U.S. sports media ecosystem, ceased operations. Its parent company, Main Street Sports Group, failed to secure a buyer or additional financing, plunging back into a liquidation crisis barely a year after emerging from bankruptcy protection in early 2025. All nine of its MLB-affiliated teams have already terminated their contracts, and NBA and NHL teams are set to depart following the conclusion of their regular seasons in mid-April 2026.

TV 스포츠 채널의 종말, ‘구단 TV’ 시대가 열린다
미국 전통 TV 기반 지역 스포츠 채널(RSN) 모델이 붕괴하면서, MLB는 리그 직영 미디어 조직과 팀별 DTC 서비스(Club.TV)를 앞세운 ‘구단 TV’ 시대로 이동. 이는 중계권 수익 축소라는 리스크와 함께 블랙아웃 해소·직접 구독이라는 새로운 팬 경험을 동시 촉발
Korean Version

This is not merely the demise of a single network. It is a signal flare marking the end of the Regional Sports Network (RSN) business model itself — a financial pillar that sustained the American professional sports industry for decades. And on the ruins of that model, Major League Baseball is launching an entirely new experiment: league-controlled direct media operations.