"They're Buying Plane Tickets to See What They Watched on Netflix" — Global 'Streaming Tourism' Heads Toward $100B as Korea Lacks the Data Infrastructure

Nevada's Film Nevada partnered with SetJetters to create a "scene→GPS→visit→data" tourism pipeline that Korea—the #2 U.S. TV overseas filming destination (13.5%) with Seoul foreign productions up 164%—lacks, risking loss of the $66B-to-$145B screen tourism market to app-owning platforms.

Jung Han 5월 7, 2026 11 min read분 읽기

"They're Buying Plane Tickets to See What They Watched on Netflix" — Global 'Streaming Tourism' Heads Toward $100B as Korea Lacks the Data Infrastructure

Film Nevada–SetJetters partnership turns a single scene into measurable tourism

'Netflix tourism' term emerges in Korea

Korea ranks #2 (13.5%) as overseas filming destination for U.S. TV, foreign productions in Seoul up 164% over a decade — but no measurement infrastructure

"They're Buying Plane Tickets to See What They Watched on Netflix" — Global 'Streaming Tourism' Heads Toward $100B as Korea Lacks the Data Infrastructure

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