‘The Netflix Effect’ site launches with $135 billion in production spend and 425,000 jobs across 50 countries; ‘KPop Demon Hunters’ lifts U.S.–Korea flight bookings 25% and Korean learners on Duolingo 22%

넷플릭스 “10년간 세계 경제에 3,250억 달러 기여”… 스트리밍 한 곳이 한 국가 영상정책을 넘어섰다
넷플릭스, 10년간 3,250억 달러 규모의 경제 효과와 42만 개 일자리를 창출하며 콘텐츠 투자가 관광·언어·지역경제까지 확장.‘플랫폼 중심 산업 구조’를 입증했고, K콘텐츠는 이를 협상력으로 전환할 기로
K-EnterTech HubJung Han

Netflix said on May 12 that its films and series have contributed more than $325 billion to the global economy over the past decade, with $135 billion of that going directly into production across more than 50 countries and generating over 425,000 jobs.

As legacy broadcasters and studios pull back on content spending under pressure from advertising softness and cord-cutting, the figures point to a structural shift in which a single streaming platform now deploys content capital on a scale that most national screen-industry policies cannot match.

The company unveiled the data through a new interactive site, The Netflix Effect (thenetflixeffect.com). In a blog post the same day, co-CEO Ted Sarandos described it as "a comprehensive look at the economic, cultural and social impact of our films and series, and how it ripples out across economies, industries and everyday life, day after day, week after week." The figures are Netflix’s own and have not been verified by an independent third party — a caveat worth flagging in any citation.