FAST · TV COMMERCE

Ten Baby Shark, Pinkfong and Bebefinn toy and educational products to launch on Korea’s FAST channels in July via on-screen QR

Sample New ID–Pinkfong shoppable-ad creative. Scanning the QR on the left of the screen opens the mobile product page. (Source: New ID newsletter)

New ID is teaming up with global family entertainment company The Pinkfong Company to bring QR-based shoppable ads to domestic FAST (free ad-supported streaming TV) channels in July. Announcing the partnership through its company newsletter, New ID described the move as an effort to turn the viewing screen directly into a point of purchase and to extend FAST’s advertising-dependent revenue model into commerce.

뉴 아이디(New ID), 더핑크퐁컴퍼니와 ‘쇼퍼블 광고’ 협업… TV 화면을 구매 접점으로
아시아 1위 엔터테크 플랫폼 뉴 아이디, 더핑크퐁컴퍼니와 손잡고 7월 국내 FAST 채널에 QR 기반 쇼퍼블 광고를 도입. 아기상어·핑크퐁·베베핀 IP 상품 구매를 TV 시청 화면에서 바로 연결하는 TV 커머스 실험 나서
K-EnterTech HubJung Han

The turn toward commerce reflects a structural ceiling in FAST’s growth. The free, ad-supported model has scaled viewership quickly, but revenue remains tied to ad-inventory sales. With ad load unable to expand indefinitely, operators have been looking for ways to convert viewing itself into revenue. The habit of keeping a phone within reach while watching TV provides the bridge. Industry research shows that 71% of connected-TV viewers keep their phones nearby while watching, and 62% are open to scanning on-screen QR codes.