Newsweek is on pace to surpass $100 million in annual revenue for the first time in its 93-year history, even as its website traffic has plunged 75% in a single year. The publisher that built a 100-million-reader audience by maximizing referrals from Google Search and Discover has watched that foundation crumble under algorithm changes and the spread of AI-powered search — and has responded by shifting its revenue axis to healthcare ad tech, a B2B rankings-and-events business, and newsletters and subscriptions. With 90% of the top 50 U.S. news sites now losing traffic, Newsweek stands at the front line of an experiment in severing the link between traffic and revenue.
트래픽 75% 붕괴 속 사상 최대 매출… 뉴스위크의 ‘두 번째 전환’
트래픽이 1억에서 2,300만으로 75% 무너진 사이, 뉴스위크, 창간 93년 만에 첫 1억 달러 매출을 돌파하며 검색→애드프라임·넥서스·구독으로의 ‘두 번째 전환’을 완성
Jung Han
From 100 Million Readers to 23 Million