Washoe County nears its first $500 million in room tax revenue — conventions and youth sports pulled, price competitiveness pushed
A four-day immersive U.S. West market-entry camp for Korean and Asian startups — online information session in July
The Reno-Tahoe region of Northern Nevada is posting the strongest tourism results in its history. Washoe County's room tax revenue is set to cross $500 million for the first time this fiscal year, and April and May of 2026 delivered monthly figures the market had never produced. The direction runs opposite to the national picture, where rising living costs and record credit card debt are cutting into travel spending.