“The Best Day Is When No One Knows I Was There”: What Disneyland Has Been Selling for 71 Years Is Operations

Experiences hits a record $10 billion in operating income and the parks chief becomes CEO — the core business of a content company has changed

A 'city-running business' with 17 million annual guests and 36,000 employees poses the question: can K-content turn viewers into visitors — and build a 'K-Culture Land'?

The core business of Disney, a content company, is no longer the screen — it is physical space. The Walt Disney Company's Experiences segment surpassed $10 billion in operating income in fiscal 2025 for the first time in the company's history, and in February 2026, Josh D'Amaro, the executive who has led that segment, was named successor to CEO Bob Iger.