The conditions for opening Korea's domestic FAST market, read through genre data in Amagi's June 2026 AIRTIME Report and the market outlook

News takes 33% of ad impressions on 27% of viewing; CTV advertising heads to $81B by 2030, overtaking linear TV

The genres that open Korea's FAST (free ad-supported streaming TV) market are not drama, but news and sports. Korean FAST has struggled to take root — not for lack of viewers, but because three constraints are locked together: a demand structure without cord-cutting, a content supply blocked by holdbacks, and a still-immature connected-TV (CTV) advertising market. News and sports are the genres that can release these constraints in order.