Not a broadcasters' joint feed but a streaming simulcast — a deal that works on different principles from the terrestrial era, and the questions it poses for Korea

A track scene released by Netflix announcing its Drive to Survive Season 8 and Canadian Grand Prix live-broadcast collaboration with Apple. (Photo: Netflix Tudum)

Netflix is preparing to expand its Formula 1 coverage. Amy Reinhard, Netflix's president of advertising, told Axios in an interview published July 7 that the May simulcast of the Canadian Grand Prix was a "great success," adding that she "would imagine there's going to be more possibility there."

″애플과 넷플릭스”, F1에서 만난 두 빅테크의 스포츠 전쟁
애플과 넷플릭스가 F1에서 ‘독점 재판매(sublicensing)‘와 ‘동시중계(simulcast)‘라는 새 유통 모델로 시청자 저변 확대. 스토리텔링 IP(‘본능의 질주’)가 팬덤을 만들고 중계권료가 그 뒤를 따르는 흐름. 단일 사업자 독점·총액 경쟁에 머문 한국 스포츠 중계권 시장에 유통 구조 재설계와 서사 IP 선행 전략 필요성 제기
K-EnterTech HubJung Han

A single experiment confirmed that sublicensing — the exclusive U.S. rights holder, Apple, reselling select races to a rival platform — can grow audiences for both companies at once, and the door to the next race is now open. On the surface it looks like joint coverage — two operators carrying the same race — but the deal runs on different principles from the joint broadcasts of the terrestrial era.