Teens are net positive across every category; ages 18–24 are net negative and lead in lapsed use at 19%.
For platforms and studios, the strategic priority is shifting from production savings to trust, rights and disclosure.
The mainstreaming of GenAI does not automatically translate into demand for AI-made content. More than half of U.S. consumers report regular or occasional use, yet engagement falls when books, news, music or video are known to involve AI.