Korea’s Beloved Food Creator “Youngja’s Kitchen” Leads Brand Collaboration Opportunities at Licensing Expo 2025

As global brands seek meaningful and effective entry into the Korean market, “Youngja’s Kitchen” stands out as the premier partner for food, kitchenware, and lifestyle collaborations. With over 930,000 subscribers and four decades of homemaking wisdom, Youngja’s Kitchen delivers heartfelt Korean recipes, practical life tips, and authentic cultural content that deeply resonates with audiences who value Korean and Asian traditions.

Young-Ja’s Kitchen has earned strong trust and popularity among viewers interested in Korean cuisine both in Korea and abroad, thanks to its live cooking broadcasts, practical homemaking tips, and content that captures Korean tradition and everyday life.


The channel is also highly active on social media platforms such as Instagram (instagram.com/youngjas_kitchen), and maintains vibrant communication with its community.

Why Meet Youngja’s Kitchen at Licensing Expo 2025?

Youngja’s Kitchen is the go-to channel for brands aiming to connect with Korean consumers who prioritize authenticity, tradition, and quality.

  • Trusted Influence: Youngja’s product recommendations and homemaking advice are highly respected by her loyal, mature audience, making her an ideal ambassador for brands.
  • Cultural Resonance: The channel’s content is rooted in Korean daily life and values, offering brands a direct path to the hearts of local consumers.
  • Seamless Integration: Kitchenware, food, and lifestyle products are naturally featured in her content, ensuring genuine exposure and engagement.

Collaboration Opportunities:

  • Co-branded content and product placement
  • Joint campaigns celebrating Korean and Asian food culture
  • Live cooking demonstrations and authentic product reviews
  • Licensing of content IP for global expansion

Don’t miss your chance to meet Youngja’s Kitchen in person at Licensing Expo 2025 and unlock new growth for your brand in Korea.

K-CREATOR GLOBAL BRAND Partnership: Korea’s Top Creators, Global Synergy

The K-CREATOR GLOBAL BRAND Partnership is a business matchmaking program hosted by the Ministry of Science and ICT (MSIT) and organized by the Korea Radio Promotion Association (RAPA). This initiative connects ten of Korea’s most influential creators with global companies and brands to explore IP-based collaborations, licensing, co-development, and product commercialization1.

Program Overview:

  • Title: K-CREATOR GLOBAL BRAND Partnership
  • Date: May 20 (Tue) – May 22 (Thu), 2025
  • Location: Bayside Halls A–D, Level 1, Mandalay Bay South Convention Center, Las Vegas, USA (Licensing Expo 2025 Venue)
  • Participants: 10 Korean content creators seeking global partnerships
  • Website: https://planuscompany.com/kcreator2025/
  • Full Program & Creator Profiles: https://www.kentertechhub.com/squadx/
  • Attachment: See the official K-CREATOR program brochure (PDF) for more details.

Meet More Leading Korean Creators – Expand Your Global Brand Synergy

CreatorSubscribersGenre/FocusCollaboration Opportunities
Allblanc TV4.28MFitness, Home WorkoutBrand deals, IP sales, product integration
Cake X544KK-pop EducationPublishing, education, music, K-culture
BeatboxJCOP44.9MBeatbox, Non-verbalAdvertising, character licensing, campaigns
Sunny’s Channel1.17MBeauty, LifestyleLive commerce, social media campaigns
Greg539KMusic, VocalMusic content, integrated campaigns
Ssuleim1.82MAnimation, PuppetryCharacter licensing, content co-development
Sleepground2.32MASMR, RelaxationContent licensing, wellness campaigns
Jaykeeout1.84MSocial, Youth CultureSocial campaigns, youth engagement
Milanonna985KFashion, Living, BeautyProduct integration, lifestyle content

Event & Meeting Details

“Collaboration with trusted Korean creators like Youngja’s Kitchen is the key to successful localization and brand trust in Korea. Don’t miss the chance to meet these creators in person at Licensing Expo 2025 and unlock new global partnership opportunities.”
– Jung Han, CEO of K-EnterTechHub
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