Pay for YouTube, Get NBC’s Sports and Series Too

YouTube, which holds 13.4% of U.S. TV watch-time, is folding Peacock and its 1.7% into its own subscription — pulling media companies back from gathering subscribers through their own apps toward selling wholesale to a platform.

Jung Han 7월 28, 2026 13 min read분 읽기

Pay for YouTube, Get NBC’s Sports and Series Too

NBCUniversal moves its streaming service Peacock inside YouTube Premium — starting in the U.S. in early 2027, in a multi-year pact that also spans YouTube TV carriage, live sports production and ad tech

Promotional art for the YouTube Premium and Peacock tie-up, with a footnote that Peacock currently streams in the U.S. only. (Image: NBCUniversal / YouTube)

Pay for YouTube, Get NBC’s Sports and Series Too

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