Decoding FAST Strategy Through Global Data & Exclusive Interview
French public broadcaster TV5MONDE has surpassed 40 million global viewers just over a year after launching its FAST (Free Ad-Supported Streaming Television) service — a speed of growth unthinkable in the linear TV era.
At the same time, research firm Omdia forecasts global FAST revenues will nearly double from $6 billion in 2025 to $11 billion by 2030. As cord-cutting accelerates and Connected TV (CTV) consumption surges, FAST has moved from a secondary distribution channel to a primary axis of the global media landscape.
Patrice Courtaban, EVP of Global Growth & Business Development at TV5MONDE and CEO of TV5MONDE USA, sat down with StreamTV Insider ahead of the StreamTV Europe conference in Lisbon this April to lay out the full picture of the network's FAST strategy.
"The growth of AVOD and FAST has helped us reach new viewers who are moving away from traditional Pay TV and spending more time with free content on connected TVs and digital devices," Courtaban said. Just over 12 months after launching, the network is already seeing strong momentum not only in the Americas and Europe, but also in newer markets like the MENA region, India, Australia, and across APAC.