ENTERTECH ANALYSIS | MUSIC STREAMING
‘Made With AI’ labels arrive this year as more than a third of monthly uploads are AI-generated and listening stays under 0.5%
Apple Music will label songs made with AI. The company emailed music industry partners on August 20 to say a “Made With AI” label will appear on the service later this year. It did not give a launch date.
In the email, Apple Music said content providers will be required to include AI Transparency Tags wherever AI was used to create a material portion of the content, including tracks that are AI platform generated, and defined AI-platform-generated content as anything primarily derived from a generative AI service. The Hollywood Reporter obtained the email and reported it first on August 20; Billboard and Variety reviewed the same document that day.
Apple Music did not say how the requirement will be enforced. The email said content providers will be important partners as the labels roll out, and that they are best positioned to know how their content was created and which tags apply.
Tags introduced in March become mandatory in five months… four elements covered
Apple Music unveiled AI Transparency Tags in an industry newsletter on March 4. The framework covers four creative elements — Artwork, Track, Composition and Music Video — with the artwork tag applied at album level and the track tag at track level. At launch the tags were optional, and Apple deferred to content providers on what counts as AI-generated. Where no tag was submitted, Apple treated the release as not AI-generated.