Conference highlights shift from technology competition to experience economy as virtual production, localization tools, and immersive media redefine content creation and distribution
INCHEON, South Korea — The entertainment technology landscape is undergoing a fundamental transformation as artificial intelligence and extended reality converge to reshape not just production methods, but the entire revenue structure and creative ecosystem of the industry.
This shift was on full display at ICNX (Incheon Creativity & Next Experience) 2025, held in October at Songdo Convensia, where global leaders in technology, media, and content gathered under the theme "Beyond Intelligence, Into Experience." The conference, hosted by Incheon Metropolitan City and Incheon Technopark with support from Korea's Ministry of Culture, Sports and Tourism, revealed an industry moving rapidly from technology-centric competition to experience-driven innovation.
Over two days, industry experts examined everything from Hollywood's AI-powered virtual production workflows to XR-enabled immersive education, the explosive growth of virtual influencers, and K-content's global localization strategies. The consensus: technology is no longer merely a production tool but a platform fundamentally redefining the nature of experience itself.