AI and EnterTech: The New Growth Engine of the Korean Wave
AI Technology Spreads Across All K-Content Sectors… Leading Innovation in Creation, Distribution, and Fandom
Jung Han, CEO of K-EnterTech Hub: "AI Determines the Global Competitiveness of Hallyu"
K-콘텐츠 전 분야에 AI 기술 확산… 창작·유통·팬덤 혁신 주도
K엔터테크허브 "AI가 한류의 글로벌 경쟁력 좌우"
테크놀로지와 컬처의 만남, 한류 3.0 시대 연다
Technology Meets Culture: Opening the Hallyu 3.0 Era
The Korean Wave has begun a new evolution through its convergence with technology. Artificial Intelligence (AI) has deeply penetrated all sectors of Korea's content industry—from K-pop and dramas to webtoons—fundamentally transforming creative processes, fan experiences, and business models.
At the recent global AI conference 'aicon,' Jung Han, CEO of K-EnterTech Hub, emphasized that "AI is no longer optional but essential," calling it "a new growth engine connecting Hallyu with fans, industry, and platforms." YTN Global also conducted an in-depth session at the same event on 'How AI Technologies Are Transforming Korea's Media & Entertainment Landscape,' drawing significant industry attention.