As generative AI drives the cost of digital content toward zero, Ari Emanuel is pushing back with lawsuits, licensing demands and a massive wager on live experiences, trusted recommenders and human‑touched works as the new premium assets in entertainment.

라이브 경험, 신뢰할 수 있는 추천자, 엔터테인먼트 테크가 그리는 ‘넥스트 K‑웨이브’의 미래

Ari Emanuel, the powerful dealmaker behind UFC, WWE and WME, has become the sharpest public face of Hollywood’s revolt against generative AI.