"The technology is not the problem. The 95% failure rate comes down to leadership, data, change management — and a fundamental misunderstanding of what business you are in." — Sandy Carter, SXSW 2026
On March 18, 2026, AI strategist and bestselling author Sandy Carter took the keynote stage at SXSW — the world's premier innovation and media festival in Austin, Texas — to deliver a session that cut through the enterprise AI hype with hard data. Titled 'From Pilot to Payoff: 7 Pattern-Matched Traits of AI Systems That Actually Work,' the talk drew on Carter's research across more than 450 companies to answer a single critical question: why do so few AI pilots ever become production-grade systems?
[SXSW 2026]AI 파일럿 95%는 왜 실패하는가: ‘성공하는 AI 시스템의 7가지 패턴’
SXSW2026, CEO가 AI를 프롬프트 수준에서만 쓰느냐, 에이전트·전사 협업까지 끌고 가느냐에 따라 프로젝트 성공 확률이 1.0배 → 1.6배 → 5.22배로 점프
Jung Han