Amazon Hands the Ad-Buying Process to AI Agents

At unBoxed 2026 in San Francisco on Sept. 29, Amazon said its new Amazon Ads Agent will replace the Ad Console and the DSP interface. Advertisers set a goal, a budget and creative; AI runs search, display, streaming and audio as one campaign.

Jung Han September 29, 2026 10 min read분 읽기

MEDIAGPT | AD TECH

Ads Agent replaces the Ad Console and the DSP interface; a beta across 20 marketplaces and 21 languages opens programmatic buying to small sellers

Amazon has rebuilt the software advertisers use to buy and manage its ads around AI agents. At its annual unBoxed advertising event in San Francisco on Tuesday, Amazon Ads unveiled Amazon Ads Agent, a platform that replaces Amazon Ad Console, the company’s longstanding interface for buying and managing campaigns. It also takes over from the Amazon DSP interface, MediaPost reported.

Amazon Hands the Ad-Buying Process to AI Agents

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