AMC는 2025년 7월 9일부터 미국 내 543개 극장에서 멤버십 프로그램인 ‘AMC Stubs’ 회원을 대상으로 매주 수요일 티켓 가격을 50% 할인하는 정책을 도입한다.
이 정책은 팬데믹 이후 극장 산업이 겪고 있는 구조적 침체와 관객 감소, 그리고 변화하는 미디어 소비 환경에 대응하기 위한 적극적인 전략 변화다. AMC의 이번 결정은 단순한 단기 프로모션이 아니라, 극장 산업의 회복과 장기적 경쟁력 확보를 위한 다층적 시도의 일환으로 해석할 수 있다.
AMC Theatres Will Offer Half-Price Tickets on Wednesdays Starting in July
As the movie theater industry continues to adapt to evolving consumer behavior in a post-pandemic world, AMC Theatres—the largest cinema chain in the United States—is unveiling another special incentive for its loyal customer base. Starting July 9, members of AMC Stubs will be able to purchase tickets for 50% off the normal adult evening ticket price on Wednesdays, a significant addition to the already popular Tuesday discount program that has bolstered midweek attendance in recent years.
Building on Tuesday Success
The decision to introduce a new discount on Wednesdays follows the success of AMC’s existing Discount Tuesdays promotion, which many industry observers credit with significantly increasing traffic on what was traditionally a slow day for movie theaters. AMC Chairman and CEO Adam Aron noted that, following its introduction, Tuesday quickly became one of the most well-attended days of the week across AMC’s nationwide locations. The upcoming Wednesday discount is a strategic effort to replicate that boost on another midweek day, thereby driving foot traffic across a larger portion of the week.