Bartlett plans up to $400 million. What decides these deals is not the percentage but the scope of the work and the terms of the exit.

How creator attention feeds content, fight promotion, television and venture investment. Graphic: K-EnterTech Hub

A YouTuber’s influence is being put to work as an investing edge. Anti Fund, the firm Jake Paul co-founded, closed its growth-stage vehicle, Growth I, in June at $100 million, above target. Assets under management across the firm now exceed $180 million. The portfolio includes OpenAI, SpaceX and Anduril.