As the convergence of mobility, artificial intelligence (AI), and augmented reality (AR) accelerates, AnyRactive’s ARAD (Mobility Augmented Reality ADvertisement Platform) is emerging as an industry trailblazer. ARAD is an advanced AR advertising platform designed for a range of mobility environments—including personal vehicles, ride-hailing, shared mobility, and even L3+ autonomous and robo-taxi scenarios.
The platform transforms the in-vehicle experience through AI-powered interaction, immersive media displays, and real-time AR advertising. Passengers can enjoy entertainment such as movies and games, while benefiting from human-centric visualization, depth segmentation, and interactive navigation through AR technology. AnyRactive believes that ARAD is not just about advertising—it is about redefining how riders engage with vehicles and content in a fully autonomous future.
To accelerate global market expansion and cross-border partnerships, ARAD will be featured at the 2025 K-Digital@Japan IR Day in Tokyo—a pivotal event connecting Korea’s top technology innovators with Japanese and global partners.