BCWW 2025: Window to What’s Next—Celebrating a Milestone Year as the Global Hub for K-Content and Media Innovation
America’s and the World’s Gateway to K-Content’s Future, Industry Collaboration, and New Digital Platforms
September 16–19, 2025 | COEX, Seoul, Korea
Transforming the Vision of Korean Content, Streaming, and Global Media
This year marks a major milestone for the International Broadcasting & Video Market (Broadcast Worldwide, BCWW)—the 25th anniversary of Asia’s largest and most influential broadcast and OTT content event. What started in 2001 as a groundbreaking initiative to support Korea’s then-nascent content exports is now a central pillar in the international entertainment industry, uniting top talent, buyers, investors, platform leaders, and global policymakers under one roof in Seoul every fall.
In 2024, BCWW set new records: attracting over 10,000 participants from more than 30 countries and clinching export contracts valued at $86.24million (₩119.7billion) for Korean content makers. The market’s rise tracks the success story of K-Content—encompassing everything from K-Drama and movies to animation and digital originals—whose impact now shapes programming strategies on every continent.