"The ATSC 3.0 Era Has Arrived — and K-Content Is Rewriting the Rules.”
Distinguished Prof. Sam-seog Ko (Dongguk Univ.): “The next K-channel must grow as a co-evolution platform connecting the U.S., Korea, and the global market.”
Brazil Opens the Stage, Korea Changes the Game.
Brazil declares the TV 3.0 era at NAB Show 2026 as Korea's K-Channel 82 launches on Sinclair's ATSC 3.0 network — opening the first direct, OTT-free route for K-content to American living rooms.
